Legacy clean skincare and makeup brand Almay required a full rebrand designed to attract a younger retail audience while maintaining loyalty with its existing customer base, with a core objective of increasing retailer display sell-ins. The in-house creative team led the end-to-end brand overhaul—from visual identity and packaging systems to on-shelf execution—while also developing comprehensive digital toolkits to support consistent global rollout across international retailers.

As of 1H26 retailer sell-ins, the Revlon sales team reported a 62% increase in display placements post-rebrand.

CREATIVE DIRECTION — TESS MARTIN
ART DIRECTION — EMILY KEMP
BEAUTY PHOTOGRAPHY — JENN COLLINS
VIDEO DIRECTION — STEFAN ALESSI
CGI/STYLIZED ASSETS — HAPPY FINISH STUDIOS
DIGITAL ART DIRECTION — NASTIA FOKINA
RETAIL EXPERIENCE DESIGN — VISHAL SHAHANI