As Art Director on a color cosmetics collection for Revlon, I partnered closely with the Creative Director to develop and execute a cohesive visual campaign from initial concept through final delivery. The creative platform positioned PhotoReady as a state of empowerment—elevating everyday beauty through derm-inspired formulas that visibly smooth, brighten, and transform in any moment. My role spanned creative ideation, on-set direction, post-production oversight, and the creation of global toolkits designed for international retailers to seamlessly localize and deploy the campaign across markets.

CREATIVE DIRECTION — TESS MARTIN
ART DIRECTION — EMILY KEMP
PRODUCTION PARTNER — GTS PRODUCTIONS
BEAUTY PHOTOGRAPHY — JENN COLLINS
VIDEO DIRECTION — STEFAN ALESSI
STYLIZED PHOTOGRAPHY — STEVE MAYA
STYLIZED ART DIRECTION — DASHA KHRISTOVA
RETAIL EXPERIENCE DESIGN — LASHA TSOTSORIA
DIGITAL DESIGN — CONNIE YUEN