Almay Clear Complexion Relaunch
CREATIVE DIRECTION —TESS MARTIN
ART DIRECTION & DISPLAY DESIGN —EMILY KEMP
BEAUTY PHOTOGRAPHER — JENN COLLINS
PRODUCT PHOTOGRAPHER — SEAN FITZGERALD
TALENT— LUCY HALE
Almay is a portfolio brand owned by REVLON that targets consumers looking for clean, affordable beauty products that are environmentally conscious. For the Clear Complexion relaunch we focused on shooting product in a fresh new way and include ingredients that target common skin concerns associated with sensitive, acne-prone skin.
My role as Art Director was to concept and work alongside Creative Director to sell through concepts to brick and mortar retailers and direct photoshoot and all post production. I was also responsible for all display design and social asset design.
Social Activation
Almay Celebrates Earth Day
CREATIVE DIRECTION—TESS MARTIN
ART DIRECTION—EMILY KEMP
PHOTOGRAPHY— KANJI ISHI
STYLIST—BETIM BALAMAN
Almay is a portfolio brand owned by REVLON that targets consumers looking for clean, affordable beauty products that are environmentally conscious. For the ‘Almay celebrates Earth Day’ campaign, the marketing goal was to show packaging in a bright environment that felt a close tie to nature. We shot a series of images to use for selling through displays to retailers featuring Almay products made with sustainable packaging.
My role as Art Director was to concept and work alongside Creative Director to sell through concepts to brick and mortar retailers and direct photoshoot and all post production. I was also responsible for all display design.
In-store Displays
Editorial Imagery
Almay Social Content
ART DIRECTION — EMILY KEMP
STYLING — VARIOUS
PHOTOGRAPHER—SEAN FITZGERALD
