SinfulColors x Winnie Harlow

CREATIVE DIRECTION — TESS MARTIN
ART DIRECTION & DISPLAY DESIGN — EMILY KEMP
BEAUTY PHOTOGRAPHER — ADRIENNE RAQUEL
PRODUCT PHOTOGRAPHER — SEAN FITZGERALD
PROP STYLING — KAYLAN GEORGE

Sinful Colors collaborated with Winnie Harlow to introduce a new nail polish collections Power Moves.
The concept behind this campaign was to quickly visualize to consumers in store how strong the Power Moves nail lacquers are. My role specifically was to concept campaign imagery from pre production to post alongside the Creative Director for in-store displays and web use.