SinfulColors x Winnie Harlow

CREATIVE DIRECTION — TESS MARTIN
ART DIRECTION & DISPLAY DESIGN — EMILY KEMP
BEAUTY PHOTOGRAPHER — ADRIENNE RAQUEL
PRODUCT PHOTOGRAPHER — SEAN FITZGERALD
PROP STYLING — KAYLAN GEORGE

Sinful Colors collaborated with Winnie Harlow to introduce a new honey inspired nail polish collection Bee Envious. The inspiration behind this campaign came from the original nature of amber tones and texture traditionally found in honey. Creatively we also found inspiration to execute this campaign aesthetically from 90s music videos.
The creative team executed a 360 visual campaign for each collection to sell in major retailers worldwide.