As Digital Graphic Designer at The XD Agency, I worked on the Mercedes-Benz National Dealer Meeting, partnering with the broader creative team to develop a cohesive key visual system that anchored the event’s look and feel. The visual language was designed to scale seamlessly across all touchpoints—spanning wayfinding, badges, keynote presentations, and environmental graphics—creating a unified and immersive experience throughout the meeting. My role focused on translating the core visual concept into clear, consistent digital and physical assets across the full event ecosystem.

CREATIVE DIRECTION — TRICI GARCIA LANSDOWNE
DIGITAL DESIGN — EMILY KEMP