SINFUL COLORS
X Winnie Harlow
Collection
As Art Director for Sinful Colors, I partnered with the Creative Director to develop and execute a high-impact visual campaign in collaboration with w supermodel Winnie Harlow, from concept through post-production.
The creative platform drew inspiration from honey—translating warmth, richness, and luminosity into a tactile visual world that elevated the shades while celebrating individuality and confidence. My role encompassed creative development, post-production oversight, and the creation of global digital toolkits for international retailers to activate the campaign consistently across markets.
CREATIVE DIRECTION — TESS MARTIN
ART DIRECTION — EMILY KEMP
BEAUTY PHOTOGRAPHY — ADRIENNE RAQUEL
STYLIZED PHOTOGRAPHY - SEAN FITZGERALD
PROP STYLING - KAYLYN GEORGE
SINFUL COLORS
X Winnie Harlow
Collection
As Art Director for Sinful Colors, I partnered with the Creative Director to develop and execute a high-impact visual campaign in collaboration with supermodel Winnie Harlow, from concept through post-production.
The creative platform focused on performance and durability—positioning the super-strong polish lineup as long-lasting, chip-resistant color designed to keep up with any activity without compromising impact or shine. My role encompassed creative development, post-production oversight, and the creation of global digital toolkits for international retailers to activate the campaign consistently across markets.
CREATIVE DIRECTION — TESS MARTIN
ART DIRECTION — EMILY KEMP
BEAUTY PHOTOGRAPHY — ADRIENNE RAQUEL
STYLIZED PHOTOGRAPHY - SEAN FITZGERALD
PROP STYLING - KAYLYN GEORGE
