As Art Director on the Revlon Super Lustrous™ Glass Shine Balm, I partnered with the Creative Director to develop and execute a visually driven campaign from concept through post-production for a shade extension of the franchise.

The creative platform built on the success of the relaunched legacy shades—previously brought back due to consumer demand—by spotlighting new, glassy additions that deliver the same cushiony comfort, high-shine finish, and nourishing, lip-smoothing benefits. My role encompassed creative development, on-set direction, post-production oversight, and the creation of global toolkits for international retailers to activate the campaign consistently across markets.

CREATIVE DIRECTION — TESS MARTIN
ART DIRECTION — EMILY KEMP
BEAUTY PHOTOGRAPHY — STEVE MAYA
PRODUCT PHOTOGRAPHY — STEVE MAYA
DIGITAL DESIGN — CONNIE YUEN
RETAIL EXPERIENCE DESIGN — LASHA TSOTSORIA