SAKS x Scentbird

CREATIVE DIRECTION — JINA SONG
ART DIRECTION — EMILY KEMP
PRODUCT PHOTOGRAPHER — JOEL STANS
PROP STYLING — CHRISTINE MOTTAU
PRODUCTION — NOTED

American luxury department store Saks Fifth Avenue teamed up with Scentbird to feature a limited edition collection of designer fragrances available for purchase via the Scentbird.com monthly subscription plan. The SAKS x Scentbird collaboration celebrates the intersection between fragrance and personal style and allows positive business growrth by up-selling premium fragrances to the Scentbird subscriber as well as acquiring new customers.

In this campaign we explored how individuals curate their living spaces, showcasing the intimate connection between fragrance and personal expression. From elegant floral arrangements to minimalistic modern aesthetics, the SAKS x Scentbird campaign highlights how scent harmonizes with interior design, creating a multi-sensory experience that reflects one's unique personality. Each image includes a different fragrance collection for touch points across Scentbird.com.

My role as Art Director was to ideate the concept, lead pre-production, direct photoshoot and lead post production.

Record high subscriber growth and premium up charges (saks x scentbird) drove better-than-expected revenue, overall 112% YTD to Plan.