For the second year of Scentbird’s collaboration with Saks Fifth Avenue, I developed a digitally led campaign to support a curated selection of luxury fragrances featured on the platform.

As Art Director, I independently ideated and executed the visual concept from pre- through post-production, expanding the original theme of personal style expressed through scent into a new narrative that explored fragrance preferences as an extension of one’s home and living space. The final visuals were approved by the Saks visual team and adopted across their own marketing channels, reinforcing consistency and impact across both brands’ digital ecosystems.

Record high subscriber growth and premium up charges (saks x scentbird) drove better-than-expected revenue, overall 112% YTD to Plan.

CREATIVE DIRECTION — JINA SONG
ART DIRECTION — EMILY KEMP
PRODUCT PHOTOGRAPHER — JOEL STANS
PROP STYLING — CHRISTINE MOTTAU
PRODUCTION — NOTED